Category Archives

Guide to GDPR

A Guide to General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) is an agreed-upon data regulation law requiring companies operating within and out of the European Union to protect EU citizens' personal data and privacy. The GDPR replaced the Data Protection Directive 95/46/EC in 2018. GDPR aims at redesigning how organizations within the European Union member states handle data privacy. The GDPR allows the EU…

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Online success happy

Consistency is Key to Online Success

The internet allows your business to have as many outlets, advertising and marketing options, and means of communicating with your customers and clients as you need. Many believe that quantity is best, and their business appears everywhere, has huge contacts and ongoing communication costs, yet struggle to pay the bills and make the required sales. This is normally because the…

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SMS Services

6 ways a social network can use SMS services

There’re many ways to use SMS for social media. Social media businesses use SMS marketing since it is a powerful promotional tool that allows companies to attract more customers. Promotions Companies can run promotions, but to do so, they need the right timing. The open rate of text messages is near 100%, and when you choose the appropriate time, success…

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Should You Create a Business TikTok

Should You Create a Business TikTok?

Studies show the average American spends 5.4 hours per day on their phones, with teens topping out at an astounding 7 hours per day. 52 minutes of that time (on average) is dedicated to TikTok. That is at least 1/5 of their time that can be exposed to your business and advertising. TikTok is a great way to advertise to…

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Advertise on Social Media

3 Ethical Ways to Advertise on Social Media

Instagram, Snapchat, TikTok, and yes, even Facebook, are all key platforms to reach the teenagers of Gen Z. This future generation represents billions of dollars in annual revenue to advertisers, and with such a massive opportunity comes massive responsibility. Brands must be conscientious when it comes to how they impact teenagers on social media platforms, especially considering recent studies link…

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linkedin marketing tactics

5 LinkedIn Marketing Mistakes You Should Avoid at all Costs

LinkedIn is the premier social networking site for business. That makes it important to business owners of all sizes, whether you’re generating leads, locating new talent, or following industry news. It is also a great way to market your product or service, whether you want to build your brand or sell products to other firms. Mistakes could hurt your brand…

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International Supply Chain

How to Streamline Your Supply Chain

If you’re looking to streamline your business and make it run more efficiently, then one area where you’re likely to find room for improvement in your supply chain. Supply chains can be extremely complicated, developing over the years into complex systems and gaining inefficiencies as they grow. However, with modern technology, and a good old-fashioned reviewing; you can streamline your…

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Good Customer Support

How Small Businesses Can Offer Outstanding Customer Support

Digest this – 81% of clients would work with a business again if the customer service was excellent. But, on the flip side, 95% of angry customers won’t openly complain about your bad service. And for those who will, they will end up telling up to 15 people about the bad experience they had. The point? You cannot ignore the…

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Business leader consulting HR expert

3 Ways to Make HR Management Easier and More Effective

Managing the Human Resources (HR) department of a growing company can be an intense and multifaceted daily challenge. Between all the tasks associated with scheduling, hiring, dispatching, managing complaints and claims, and improving work processes. There is always more work to be done for a resource specialist occupied by humans. Whether you own a business or company employee who has…

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