So you have written an amazing blog post. It is SEO optimized and appearing high in search results. It provides real knowledge to the reader and you have promoted it on all social platforms. Traffic is coming in but what’s next? What to do with all this traffic? How to get them into your funnel? This is where lead magnets come in handy.
Not everyone who visits your website will stick around to consume an entire article on your blog. In fact, most will probably click away soon after arriving. But if you can get their attention long enough to incentivize them to provide you with their contact information, you’ll have plenty of opportunities to follow up with them.
A Lead Magnet can be defined as a source offering a piece of information to a prospect in exchange for their contact information. Lead magnets are specifically helpful in getting visitors to share their contact info while they are on the website and getting them into the conversion funnel.
Relevancy is the key
Less than 5% of your visitors will convert into a customer on their first visit. If you don’t grab the attention of the other 95% immediately and find a way to keep in touch with them, then you could lose their business forever.
The first step, fortunately enough, is a common step that you should associate with all parts of a digital marketing campaign: getting to know your customer. If you can learn who your ideal customer is, what their needs and goals might be and what you can do to offer them value, then your lead magnets are going to be an instant hit with the visitors.
When we talk about implementing lead magnets, it’s’ not any downloadable that will work for you. It’s important to know what the user is looking for. After all, the last thing you want is to design an offer that focuses on something your customers have no interest in. For instance, a subscriber to an app development company is likely to be more excited by a free coupon, or a discount on the paid version of the app, than a resource list of articles about apps.
Apart from quality and relevancy, there’s one other factor that you must address with your lead magnet choices and that’s all about being specific. One offer from you is unlikely to make all your customer’s hopes and dreams come true, but it can address a very specific issue instead. For example, you can’t give every customer who subscribes to your newsletter all your services for free, but you could offer a trial version of your product or maybe some percentage off on the fee of services provided by you.
In this post, we will learn how to implement lead magnets in your content resource say a blog post, effectively. But first let’s learn about the different types of lead magnets that can be introduced in a blog post:
1.eBook: This is the most common type of lead magnets. Offering an ebook to the visitor is perfect when you have a series of blog posts about a related subject. For example, let’s say you are running a gardening related business. Here are the types of posts that you might already have:
- 5 types of equipment that everyone needs for their garden
- How to start gardening for beginners
- The best supplements for your plants
- The season’s guide for every type of plants
- 6 ways to grow your own vegetables
These posts could be logically compiled into an ebook. This type of ebook is effective because you are making it easy for visitors. Rather than asking them to find all this content one article at a time, you’re packing it up into a convenient bundle that they can keep and refer back to.
- Downloadable sheet: Digital marketer uses this resource very effectively. It is good for blog posts that talk about data, metrics, and formulas. This kind of worksheet gives the user the resource that will help in implementing the learning they got from the blog post.
For example, here is a post about List building on digitalmarketer.com where they are providing a worksheet for easily creating customer personas.
Now anyone interested in this post is bound to click on this lead magnet as it’s helpful for them before they start with list building process.
3.Bonus content: Offering additional content that is not included in the original blog post is the perfect way to get users interested in your content and share their information in exchange of that content. Let’s say you have an article titled “5 tools needed by every gardener” then you could offer readers an exclusive PDF or ebook that consists more such tools that are not covered in the original article. This can be highly enticing for the reader and very likely for them to share information.
In his article “How to go from one Facebook ad to $197 in less than 60 seconds“ blogger Bryan Harris offered a PDF version of the article along with 5 links that weren’t in the original post. Users could only access these links once they subscribed to the blog.
This lead magnet led to 42% of the visitors share their contact information in exchange for the information that How to start a blog.
Conclusion:
These were the lead magnets that you can implement inside your blog posts to make more visitors share their contact information. However, there are other types of lead magnets that can be used on different parts of your website. Just think of the all the extra leads you could generate if you added a lead magnet to each blog post in your archive. With the right Lead Magnet in place and a funnel behind it, your business can flourish in no time.
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