Top 11 Marketing Strategies to Improve your Online Presence in 2019

Attract Tools

“Effective marketing is the future to enable better productivity and experience wow moments in the business world.” 

If you are unable to establish a stronger online presence, then it is difficult to create a positive brand image of your company. Further, you may lose the trust of loyal customers and unable to increase the number of potential sales.

If you are already into the business world, then you might know the importance of implementing marketing strategies to lead business success.

Do you know the best way to grab the visitors attention on your site?

The answer is implementing powerful marketing strategies like SEO, email marketing, social media marketing, etc. These are some of the conventional approaches which are preferred by the companies to win this competitive race.

Do you want to work in an extraordinary approach? You are reading the right article. Here, I will share some of the most fruitful marketing strategies which will skyrocket your business revenue and optimize your website to be on the top rank.

Best Marketing Strategies to boost your business

Now let’s take a rundown of top-notched marketing strategies which will help you to improve your efforts in 2019.

1- Use Inbound Marketing to generate leads

Inbound marketing is the best way to create a valuable experience to attract new customers and convert those leads into potential customers.

Do you know how to do that? The best way is to attract prospects to your site and blogs is by adding good quality content. Once, you are successful in grabbing the visitor’s attention; you can engage them by using conventional tools like emails, projects, CTAs, real-time quotes, chats, etc.

Further, you can delight them by solving all their challenges and fulfilling the needs of your ideal customers because the primary aim of the buyers behind browsing the internet is to discover the services which will help them to resolve their problems in less time.

If you provide original content to the customers, then you can generate qualified leads quickly and cultivate lasting relationships.

To implement this strategy, you need not spend extra money. You have to upload informative, and excellent content to build trust and credibility for your business. However, it will help you in making personalized website experience and grow better in the long run. As it’s said that-

“If you have more money than brains you should focus on outbound marketing.

If you have more brains than money, focus on inbound marketing. – Guy Kawasaki” So, what are you waiting for? Use this proven methodology of inbound marketing to improve your online presence which is- Attract, Engage and Delight.

2- Create an Optimize your website

Suppose if you already have the most engaging website which is fully informative, responsive, and easy to use, but new customers are unable to find it, then it’s of no use.

Isn’t it?

The provided information is useful if your website is reviewed by most of the clients daily. Another marketing strategy to achieve this goal is to optimize your site.

To achieve this goal, your primary focus should be to build a strong SEO- optimized website. Know more about SEO services which could boost up your company revenue.

By creating SEO optimized website, you will be able to generate more traffic as its a lucrative way to promote your brand over other marketing sites.

You need to focus on the keywords which would lead the visitors towards your website. Further, you should also pay attention to your landing pages to make your website more adaptive, perform an SEO audit of your website, publish fresh content, etc. If you consider all these practices, you can easily create an optimized website which will further help you to strengthen the online presence of your business.

3- Conduct webinars to grab the opportunity

Webinars are the best marketing strategy to rank up your company and pitch the opportunity in this technological world. Do you know what Webinars are? It can be a presentation, session, workshop or lecture shared over the web via video conferencing software.

Nowadays, marketers are using this strategy to focus on the main points of the clients and share the possible solution with them to mitigate all faced challenges.

By conducting webinars, you can attract your interested customers and motivate them to avail the facility. It will allow you to establish warm leads and sell your products to the right ones. There is a group of team among which you can promote your product and grab the opportunity.

It’s it interesting? In the conducted webinar, you just have to share your product or link to build an online presence over other companies. Therefore, the key to conduct webinar successfully is to target the needs of the customers and demonstrate the best solution to meet the customers demands. What’s your next plan? Conduct webinars to generate qualified leads for conversion.

4- Start integrating your professional and personal accounts

Do you want to convert leads into your potential customers who are actively using social media?

For this, you need to increase visibility. Integrating personal and professional accounts is one of the best ways to stand out of the box.

If you combine your professional and personal profile with each other, customer’s will get to know the insights of your interests quickly. Further, you will be able to make your brand more relatable to the customers.

So, stop targeting the clients by creating one coherent brand and by splitting the profiles. More will be the transparency and relatability, more will be the online visitors, and better will be your business productivity.

5- Create a robust social media strategy

By creating an active social media strategy, you can uplift the number of activities on your website.

In this digital era, most of the entrepreneurs are trying to enhance their business presence over different social media networks to grab the visitors attention and build a better relationship with them. Because there are around 3.48 billion people who are using social media daily, however, it can be said that most of your potential leads are on social media like Facebook, Instagram, LinkedIn, etc.

Therefore, it is essential for you to build an appropriate social media strategy to facilitate marketing goals.

Let me share some of the social marketing strategies which will help you in gathering clients interest via various social networking channels.

  • Create a game plan and follow the same
  • Embrace mishaps
  • Focus on each social channel as a separate identity
  • Provide exceptional customer service
  • Track social media metrics to polish your work

Thus, by following these points, you can build a productive social media plan to boost up your online presence in 2019. Click here, and read these strategies in detail.

6- Use Mobile Marketing platforms

Mobile marketing is another strategy by using which you can pitch the potential customers and upgrade your business ROI.

As per the conducted research, 62.9% of the global population is using mobile phones to complete their daily tasks such as sharing or reading the information, visualizing business climate and more. Therefore, it is essential for you to build a stronger brand image by creating a mobile-friendly website.

You may use SMS marketing tactics to evoke new customers towards your business. To beat the competition, you should add interactive CTAs into your content because it will help you capture more leads and generate better revenue.

7- Focus on the targeted market segment

If you want to generate more ROI and perk up your online presence, you need to focus on marketing segments by personalizing your marketing tactics.

If you want to generate more ROI and perk up your online presence, you need to focus on marketing segments by personalizing your marketing tactics.

To gain a higher return on your business, you need to make proper marketing investments. If you are getting no output, then your investment is of no use. Therefore, you need to segment your marketing to reach the business objectives within the appropriate time and cost.

Company size, market sector, geographical location, etc. are some of the factors on which you can segment your organizational tasks quickly. You might wish to increase your sales with targeted marketing. Do you? Then, it’s another top marketing strategy to go with. 

8- Create a rich user experience

If you are from the marketing background, you might know how difficult it is to delight online customers because they have less patience and are more demanding. They don’t stay long on the websites which are having more loading time.

Are you finding the easiest way to reduce the bounce rate and increase website traffic? Maximize user experience is the best marketing strategy which you can use to increase the waiting time of the visitors.

Creating a rich user experience should be at the top of your to- do list as it is ranked as number 1 for search engine. You need to design your website in such a way that it should be straightforward and easy to use.

Now, you might be thinking about the approach with which you can determine how commonly your site is preferred. Am I right? Don’t Worry! Here are the approaches.

  • Conducting data analytics
  • Heap map technology

By following these approaches, you can determine the areas which need improvements. Once, you visualize the customer’s interest; you can build deeper customer relationships and online presence by delivering competent services.

9- Prefer using Pay-Per-Click Ads

An effective marketing strategy to boost your online presence is to use paid search advertising. The best thing about it is that you can inform the google how much money you want to spend per click.

If you are looking for the best source to increase business productivity- the answer is pay-per-click ads.

Always remember to utilize the keywords and search terms accurately while dealing with pay-per-click ads as it will help you to promote your brand image over other competitors.

Is your marketing team is working to optimize your site for making it SEO friendly? Meantime, the foremost approach is using pay-per-click ads. You have to look for an online service which will help you in grabbing customer’s attention and further upgrade business productivity.

10- Secure customer’s data

In this technological world, all the information is shared over the internet. It’s common that there is more probability of cybercrime. Therefore, it is essential for you to improve internet security and build trust with the customers.

As per the analysis, ransomware attacks are randomly increasing. Therefore, to resolve this error, governments are stepping into assisting business organizations in securing the customer’s information.

If you maintain the security of the customer’s data who share their information on your site over the internet, then you build customers faith easily.

By providing secure services, more customers will avail your services which will further increase your marketing efforts. Hence, Comfortable interaction will lead you to reach desired results.

Therefore, to promote your business over the internet, you should consider online security as it is a sensitive marketing strategy which helps in promoting online business without facing any security issue.

11- Utilize the power of Google Analytics

In this landscape of digital Hub, business to business marketing plays an essential role in maintaining the online presence. To achieve this goal, you need to know whether your website is working or not.

Now, you might be thinking about the way to achieve such goals — Harness Google Analytics as it provides insights into your website performance. You can find which of your online channel is successful in bringing the visitors towards your site.

Moreover, this strategy will help you to understand the visitor’s interest and experiences. Once, you know the desires of audiences; you can upgrade the buying decision of the viewers. So, if you need higher lead values, you should harness the power of google analytics as it’s the easiest marketing strategy to follow.

Wrapping Up

Choosing the best digital marketing for converting visitors into potential customers is the best approach to intensify business productivity.

If you follow the best strategies which are mentioned above, it will save your time and efforts while creating a robust online presence and improve your marketing brand. So, identify the customer’s interest and select the marketing strategy accordingly to improve your reputation and brand image in 2019.