2020 and 2021 have been challenging for businesses that had to adjust to a different online landscape in this era of Digital Darwinism. While the pandemic caused many businesses to shut down, other businesses had to adjust to technological innovations and innovative digital marketing trends since they could no longer rely on educated guesses to predict customer behavior and stand…
A sitemap is a well-structured plan with information about a website's pages and content. It serves as a planning tool to help programmers and developers organize and lay out the website quickly. Designing a grade-A sitemap is critical if you are to create a user-friendly website today. Scroll down to understand what the entire process entails. Preparation Before getting down…
The COVID-19 pandemic taught us that searches change significantly during a crisis and webmasters need to learn new techniques to optimize your SEO. Businesses had to upend their marketing goals completely last year. Only data can reveal the key points necessary to optimize SEO and marketing efforts in times of crisis. They also had to change the way they looked…
Given the technological advancements and the evolution of digital marketing over the last decade, it is easy for people to cast aside SEO as an outdated tool. The truth, on the contrary, is that SEO remains relevant and just as crucial in 2021 as it was ever before, perhaps even more so. It doesn't matter how many tricks you may…
“YouTube” is a word commonly heard by everyone in our daily life. It is one of the largest online platforms, most importantly playing a crucial part in our entertainment. The platform offers top grade audio and video services. It is constantly growing every second along with offering employment opportunities to the huge population. About more than 600-700 videos are uploaded…
With the latest updates in Facebook and Google algorithms, marketers have gone haywire with all their former planning and strategy. Primarily, companies that did not have a concrete foundation in the marketing segment suffered a lot. Suspending the means to organic growth and looking out for shortcuts is the first trouble marketers often invite. Rather than focusing on easy ways…
A digital advertising never stands still, thus it constantly needs to evolve and improve to keep up with the times. Brands that use digital advertising are often reluctant to spend their allocated budget when it isn’t clear what they’ll be getting in return. Plus, there are no clear core deliverables so it’s in any digital advertisers’ best interests to stay…
SEO might sound intimidating and difficult when you first start. It was that way for me as well. The Internet is filled with technical explanations and different recommendations. I didn’t understand half the suggestions and didn’t know which to follow. Now after extensive experience working on Search Engine Optimization, I will do my best to write you a guide that…
61% of marketers believe that their top inbound marketing priority is enhancing their SEO and increasing their organic presence. From the days of stuffing pages with keywords and hoping for the best results, SEO has come a long way. Search algorithms have now gone more sophisticated than ever, and they no longer rely upon the old on-page SEO techniques.…
Achieving exponential revenue growth is the goal of every business, even more if we can achieve it quickly. However, the hard truth is that achieving growth can be very difficult and might require a huge amount of investment in resources. With that being said, achieving quick, exponential growth is not an impossible task, especially if you know the right strategies…
