E-commerce platforms have changed how products get sold and bought online. It is the most liked option for online selling and is also considered the best medium for the same. The online stores will permit the users to check that is best for the company. They will avail them the best among all. It offers a considerable advantage to the…
If you asked the person next to you what the difference is between advertising and marketing, there’s a chance you wouldn’t get a clear answer. Many industry professionals assume there’s a subtle difference between the two, and the difference is often difficult to point out. Marketing refers to the means a company uses to communicate with its target audience. The…
So you have written an amazing blog post. It is SEO optimized and appearing high in search results. It provides real knowledge to the reader and you have promoted it on all social platforms. Traffic is coming in but what’s next? What to do with all this traffic? How to get them into your funnel? This is where lead magnets…
User sessions, website bounce rates, a real-time user on the website, geo-location language spam, organic spam, and user events are important for us to track them. Simple Things to keep in mind while tracking user behavior for E-Commerce Website. User Search Behavior Unless you are offering a modest bunch of items, you have a pursuit box on your web-based business…
Innovation. This is one of the vital things that you need to have in order to make your company going. You need to think of a new strategy that will make your products relevant to the public. You can think of integrating Guerrilla marketing to make a buzz or the other one is using Influencer Marketing. If you’re not familiar…
Long gone are the days when marketing was a static playing field. Stepping back two decades ago, mass internet marketing was a relatively new concept and implementing it was only possible via a computer desktop. The robust technological revolution has made multiple touch points available and today, someone can receive a promotional email on his laptop and make the purchase…
Linkedin is a powerful social media tool for businesses in 2017. To secure warm leads for your business, it is necessary to use your LinkedIn profile with the right forms of pitching, targeting, and engagement. A large number of business people viz. Entrepreneurs, B2B Marketers, Consultants, Salespeople and much more use this platform to expand their business across the globe.…
In today’s tech fueled world many majorities of businesses these days are allocating budget towards digital marketing and it is for a good reason. Moreover, digital marketing allows businesses to choose their targets and revenues for all sizes of their business. In addition, it allows them to target their set of audiences, track important KPI’s and prove their return on…
We’ve all heard of the benefits of digital marketing but did you know there’s also something called digital remarketing which can help you retarget potential customers that have visited your website but left without making a purchase? With affordable professional remarketing services, you can develop effective solutions that encourage site visitors to come back and convert in various ways including…
In this crowded market and fast-paced world where about 250,000 new products are being launched globally every year, introducing a new product has proven to be a big challenge. The typical failure rate of new product launches, as stated by Lynn Dornblaser–an analyst at market research form Mintel who tracks new products–can be anywhere between the 85%-95% range. With so…
